TERRY FOLLOWELL

4231 Lincoln Avenue / Des Moines, Iowa 50310 / tlfollowell@gmail.com / 812.606.2959

I tell visual, memorable stories about brands and the people behind them. As a creative leader, my job is to listen, explore, and respond — both with my clients and my team. During my career, I've had the privilege of helping nurture good ideas into great ones, making a lot of friends and having fun along the way. And I continue to believe there are few things as gratifying as working side by side with talented people to help clients build a business they believe in. 

Here are some of the brands that I have helped shape:

Berry, Brunswick, Campbell Hausfeld, Covenant Health, Coventry Health, Diamond Foods, Electronic Data System (EDS), Frontier Communications, Indiana University, Jacuzzi, John Deere, Juvenile Diabetes Research Foundation, The Kelley School of Business, Miller Electric, Oliver Wine Co., Pella Door & Windows, Pennzoil, Principal Financial Group, Quaker State, Special Olympics, Shell, St. Francis Health System, Vision Sports

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EXPERIENCE:

Creative Director / Two Rivers 06/14 / Present
Des Moines, Iowa
Lead a team of creatives in the development of a wide variety of advertising and marketing materials for a fortune 500 client. Work closely with strategy, account and media teams to develop yearly plans. Prepare and pitch new business. Oversee the video department.

Brand Director / Oliver Winery 06/13 / 06/14
Bloomington, Indiana
Lead a team in the planning and development of all web, advertising, social media, promotional and branding initiatives. Responsible for new product development and launch.

Creative Director / The Integer Group / TBWA 04/11 / 06/13
Des Moines, Iowa
Lead the retail team for Pella, Shell (Pennzoil, Quaker State and Rotella), Jacuzzi and Diamond Foods. Create strong performing digital and mobile promotions along with integrated shopper marketing campaigns that drive results and build brands. Prepare and present creative work and strategy as part of the new business team.

Assistant Director of Creative Services / Indiana University 05/10 / 4/11
Bloomington, Indiana
Motivate and lead a team of up to 20 creatives. Responsible for developing creative platforms to raise the IU brand and serve the business needs of various Indiana University departments, divisions and colleges. Implemented a new and more efficient workflow process and charged with elevating the creative product to compete with local outside agencies.

Associate Creative Director / Finelight 06/04 / 05/10
Bloomington, Indiana
Lead a team in developing targeted, metrics-driven brand and brand-direct campaigns for a range of clients including Coventry Health Care, Indiana University, IU Kelley School of Business, Covenant Health System, St. Francis Hospital and Health System, The Motorcoach Council, Herff Jones Graduation Division, Baxter Pharmaceutical and Brunswick Motor Sports.

Senior Art Director / RCS 03/00 / 01/04
Houston, Texas
Supervised and motivated a team of creatives in the conception, development and production of
award-winning advertising, identity packages, collateral materials, and websites for accounts including Administaff, Celion, Cynet, EDS, Jeweler’s Bench, Shell, Southland Spices, and Vision Sports.

Art Director RCS 02/97 03/00
Houston, Texas
EDS, Shell, Celion
 

EDUCATION:

The Art Institute of Houston
University of Houston

PORTFOLIO:
terryfollowell.com

 

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