Consumer Packaged Goods

Pennzoil is a top-selling American motor oil company and a part of the Shell family of brands.

Objective: To promote Shell's summer Nascar concert series featuring Tim Mcgraw at Walmarts nationwide.

  • In-store POP

  • Event marketing

  • Social media

  • Microsite

  • Direct mail

 

Tim_instore.jpg
TimMcGraw-Mobile.jpg